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Apple Event - the Death of Cable

Apple Sept 1 Event Pic
Tomorrow afternoon at 1pm, Apple will be holding their annual fall “iPod and iTunes” event. Along with a new iPod Touch, rumored to have a retina display and video chat capability, and a new Nano, the big news is a revamped Apple TV.

Possibly changing the name to iTV, Apple may be announcing a new device that will allow streaming video from services like Netflix, Hulu, ABC and other networks. This new iTV would run a version of iOS (the same OS on the iPhone and iPad) and will be capable of running apps from the App Store. Also rumored is a new pricing scheme for renting TV shows, 99¢ per 48 hour rental.

Why is this so big? If Apple could successfully introduce a device that allows users to get the TV shows and movies they want directly from Hulu and Netflix, cable providers would be out of the TV game. While they’re still needed for internet services, the overpriced cable plans would be obsolete, with iTV taking their place.

While mostly rumor, many tech pundits feel as though iTV is a reality and will be announced tomorrow. Check back at 1pm Wednesday afternoon for the official announcement!